About the Automatic Weight Loss Method

Re-training your brain, not your appetite

Most people assume losing weight is a test of discipline: count calories, skip dessert, be strong. But your brain doesn’t run on logic — it runs on conditioning.

The Automatic Weight Loss Method works by updating that conditioning so your brain simply stops sending those “eat now!” signals that used to feel irresistible. It’s not a diet. Think of it as a neurological reboot.

The psychology behind it

Every time you eat a certain food your brain records not only the flavour, but the emotion attached to it: comfort, reward, relief. Over time those links form a shortcut — for example, “stress → chocolate → relief.”

This is classical conditioning. The Automatic Weight Loss Method uses a fast, easy and fun process called overlaying — a “deconditioning” strategy that pairs the food feelings with something that could not be more different, often in a way that will make you laugh with spinetingling revulsion. The result: your feelings about the food that you “overliked” previously have been disrupted effortlessly and permanently and your desire for the food is simply gone.

How it works (simple steps)

1. Identify one specific food you crave too often.
2. Picture or feel it clearly — colour, texture, smell.
3. Overlay a powerfully revolting substance (the sillier, the more effective).
4. Repeat the sequential overlay of these two completely different feelings, perhaps just three times.

In a few moments the craving often feels distant or disappears altogether. It’s not hypnosis — it’s strategic cognitive “deconditioning” (in psychology we call this “extinction of a conditioned response”) that leverages neuroplasticity.

Why it’s effective

• No willpower battles: when desire is gone, behaviour changes automatically.
• No restriction: you remain free to eat anything; you simply don’t want to overeat that food.
• Permanent change: overwritten emotional patterns generally don’t come back unless reinstalled.
• Fast results: many people notice change in minutes.

Weight loss then becomes a side effect of a calmer relationship with food.

Backed by science

The method draws on established principles such as classical conditioning (Pavlov), pattern interruption, and neuroplasticity. By disrupting a conditioned response (the specific craving), the response is extinguished, quickly and stably.

A short story

When the method was first trialled, Lisa, a nurse who’d tried many diets, practised an overlay that combined her feelings about her favourite chocolate bar, with every nurse’s “stomach churn” (I won’t reveal that here – it’s a nurse’s secret). She laughed out loud — and the craving evaporated. Weeks later she reported being able to keep chocolate in the house and forget it was there. That’s the practical effect of retraining an automatic response.

What makes it different

Unlike diets, this approach doesn’t dictate what you should or shouldn’t eat. Unlike mindfulness, it doesn’t require constant vigilance. Unlike lengthy therapy, it doesn’t rely on exploring the past. It simply deletes the automatic response that used to make you reach for a snack before you even knew you wanted one.

Getting started

You can try the method right now. In just five minutes you can experience how a craving can vanish without force or denial.

Try the 5-Minute Craving Eraser

Explore the full article series for context and case examples:

• How to Reprogram Your Brain to Lose Weight Automatically
• The 5-Minute Trick That Permanently Erases Food Cravings
• Why 96% of Diets Fail — and What to Do Instead
• Amnesic Eating: The Secret Reason You Can’t Lose Weight
• Automatic Weight Loss: How to Lose Weight Effortlessly and Keep It Off
• Our growing library