🧩 Amnesic Eating — The Secret Reason You Can’t Lose Weight

“I hardly eat anything — I don’t understand why I’m not losing weight.”
Sound familiar? It’s one of the most common (and honest) things people say when frustrated by stalled progress.
But here’s the strange part: research shows that people who believe they eat “hardly anything” often consume two to three times more than they realise.
Not because they’re lying — but because they’re victims of amnesic eating.
This article deals with subconscious eating, mindless eating, and hidden calories.
What Is Amnesic Eating?
Amnesic eating happens when your conscious brain literally forgets some of your eating behaviour, because the eating very quickly became subconscious eating.
It’s not dementia — it’s selective memory.
Small bites, mindless nibbles, half a biscuit, finishing your partner’s leftovers — your brain classifies those as “nothing.”
It’s not trying to deceive you; it’s just overwhelmed. Your subconscious filters out micro-bites as irrelevant because they don’t trigger full awareness.
And it can be even worse if you’ve been seriously depriving yourself and “trying to be good”.
Unfortunately, your body still counts every calorie your brain forgets; it’s just that there are a whole bunch of “hidden calories”.
The “Missing Meals” Effect
Studies in nutrition psychology show that people underreport food intake by an average of 47%.
When asked to recall meals, they leave out:
Snacks under 100 calories
“Tastes while cooking”
Drinks other than water
Extra condiments or “small” portions
That adds up — and it’s why weight can creep up even when you swear you’re careful.
Why Awareness Alone Isn’t Enough
You might think the solution is to track everything — but endless food diaries quickly become tedious and obsessive.
What’s more effective is understanding why your brain edits the record.
Amnesic eating is often emotional — it happens when you’re distracted, bored, stressed, or seeking comfort. It can also be mindless eating, as when you’re sitting watching television with a bowl of potato crisps by your side and you just keep mindlessly reaching for them. When you “wake up” you might be surprised to find an empty bowl.
You’re not forgetting food — you’re forgetting feelings.
A Short Story: The Mystery of the Vanishing Nuts
Peter, a health-conscious engineer, came to me convinced he was a “metabolic mystery.”
Every afternoon, his energy crashed. He’d reach for a handful of almonds — healthy, right?
But “a handful” became several over the course of the afternoon. By dinner, he’d eaten half a packet — roughly 600 calories he didn’t recall.
When he caught himself doing it, he laughed and said,
“I swear the nuts just evaporate. Now I know where they went — my mouth!”
Once he used the craving eraser on his mid-afternoon munching, the “mystery” resolved itself.
How to Break the Amnesia Loop
There’s really only one way that we’ve found can bring this stuff into your conscious awareness, and that’s to literally photograph every single thing that goes into your mouth.
You don’t need to do this for more than a week – it’s part of step 2 of the automatic weight loss method and is very often a real shock.
Once we KNOW about it, it’s easy to change. But if we don’t know it, there’s really not much we can do about it. It turns out that collecting evidence is the best solution.
The Reward
Once you end amnesic eating, you gain two superpowers:
Awareness without obsession
Calm around food
Weight loss starts happening naturally, because nothing is sneaking past your awareness anymore.
The Fix Is Easier Than You Think
You can’t fix amnesic eating by memorising calories — you fix it by retraining the automatic circuits that cause it.
Start with one food or habit you’d like to forget — before your brain forgets it for you.
And the whole step-by-step guide, dealing with amnesic eating, eliminating desire for specific food that you discover you’ve been reaching for, is right here:
👉 AutomaticWeightLossMethod.com
Final Thought
Your body remembers pretty much everything your conscious brain forgets.
Once they’re back on the same page, your weight starts to shift — easily, quietly, automatically.
Amnesic Eating – The Secret Reason You Can’t Lose Weight
Q1. What is amnesic eating?
It’s when your brain forgets parts of what you eat – the “invisible” bites, snacks, and nibbles. Those forgotten calories add up, sabotaging weight loss.Â
Q2. How do I stop amnesic eating?
The food diary strategy we ask you to do, including photographing everything that goes into your mouth, no matter how small, brings this into conscious awareness.
Q3. Do I need to keep doing the food diary?
No, only for 7 days, and the way you eat when you’re keeping the food diary is not what you might think. Go for it, and eat everything you feel like, so we can find out what your real preferences actually are. Then we can help you!